Social networking sites and the release of a new idea

As an business person trying to navigate this new world of social networking, I have a plan. Like the rest of the world, we are all beginning to realize the power of a social network and its ability to spread news like no other media source today. The old days of relying simply on a press release to introduce your company to the world are gone. Today, we must take advantage of the new revolutionary movement which is social networking media. Websites like Twitter, Facebook, Linkedin, Youtube, Flicker and any other I may forget to mention here are the new links to the people we want to reach. If you not already aware of the viral method these systems use to spread the “word”, you might want to do a little research. One good source is the Buzzstream blog http://www.buzzstream.com/blog/ .

I figure these social media platforms to be my best resource to not only identify myself with the world but also to use them as a springboard when our next company releases http://www.myhealthyhouse.com which will roll out this December 2008. I have massaged my Linkedin page over the past several months as well as started a Facebook and twitter account. I still need to work on all the other possible social networking sources but time being limited, I have specifically decided to put most of my efforts in Linkedin and Facebook.

In the next few weeks we plan to test the power of our social networking by using them as one of our primary company release cannon shots. Our target is our professional and personal networks. If it ramps up like expected, we will rely on our colleagues and friends to help us virally spread the word and news of our new idea to drive people to our new website.

I’m betting Linkedin to be the best professional accomplishment venue and Facebook the best personal contact venue. I would love to hear what others have to say regarding the other social networks and how they seem them useful specifically as a tool to release a new company.

Your feedback is appreciated.